The logo design was difficult because a lot of different entities use the cross within their logo. My design needed to be simple and effective at telling what the brand represents. So in an attempt to capture the beauty, I originally designed things with crosshairs or arrows to the cross, but nothing sufficed. It took a while before I came across the right idea of capturing something (like a camera) and having the representation still hold to the idea that I am here to help you fix your eyes on Jesus.